Julie Setterlind Realty

Brand Identity Design

Conference ✦ Experience ✦ Brand

ROLE
ROLE


Designer

Designer

TIMELINE
TIMELINE


10 weeks

DELIVERABLES

Brand System Mockups Stationery Web Assets Brand Guide

SOFTWARE
SOFTWARE


Ai, Ps, Id

COLLABORATION

Julie Setterlind is a real estate agent serving the Asheville area and Western North Carolina as a whole. Built around clarity, trust, and thoughtful guidance, the brand approaches real estate as a period of transition, not just a transaction.

The brand is grounded in clear communication and a steady presence. Clients are supported through each step with care, confidence, and an emphasis on informed decision making. Rather than rushing outcomes, the focus is on helping people move forward feeling secure in both their choices and the process.

Developed in close collaboration with Julie Setterlind, the branding portrays confidence while still exhibiting a warm, approachable tone paired with a sense of professionalism and stability. It is moldable, sweet, and simple to meet any needs for marketing, from social posts for displaying new homes to welcome gifts wrapped neatly in branded tissue paper. Every touchpoint is designed to feel intentional, consistent, and current, creating an experience that feels considered from first impression to closing.

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